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Apple’s ‘Surprise and Shine’ event: What to expect from John Ternus’s first keynote on September 9

This is John Ternus’s first opportunity to set a tone as CEO by showing whether Apple under his watch will keep leaning on operational discipline, or push harder into new categories

· 9/8/2026, 6:30:03 AM· 2 min read
Apple’s ‘Surprise and Shine’ event: What to expect from John Ternus’s first keynote on September 9
This is John Ternus’s first opportunity to set a tone as CEO by showing whether Apple under his watch will keep leaning on operational discipline, or push harder into new categories
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