Explained: What do the National Medical Commission’s new guidelines say about advertising in medicine?
Claims of “guaranteed cures”, “100% success” or being the “best” are barred. Hospitals may publish factual details of services, charges, accreditation and doctors’ credentials. However, the current guidelines appear to treat commercialisation itself as a problem, without clearly distinguishing legitimate business interests from practices that mislead or exploit patients
· 10/23/2026, 4:31:14 AM· 2 min read
Claims of “guaranteed cures”, “100% success” or being the “best” are barred. Hospitals may publish factual details of services, charges, accreditation and doctors’ credentials. However, the current guidelines appear to treat commercialisation itself as a problem, without clearly distinguishing legitimate business interests from practices that mislead or exploit patients
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