Explained: Why FSSAI has cracked down on Dabur’s ‘100%’ product claims
Why has FSSAI directed Dabur to stop selling products carrying claims such as ‘100% Natural’ and ‘100% Pure’? In this explainer, we break down the regulator’s objections, the rules governing food labels, and what the action means for consumers and the FMCG industry.
· 8/4/2026, 5:11:18 PM· 2 min read
Why has FSSAI directed Dabur to stop selling products carrying claims such as ‘100% Natural’ and ‘100% Pure’? In this explainer, we break down the regulator’s objections, the rules governing food labels, and what the action means for consumers and the FMCG industry.
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