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From fighter jets to sweet-shop clocks: The rise of India’s watch microbrands

Young Indian watch brands are drawing on art, history, home and memory to create distinctive, collectable watches — giving buyers a more personal alternative to conventional luxury, often at more accessible prices

· 9/11/2026, 4:48:07 PM· 2 min read
From fighter jets to sweet-shop clocks: The rise of India’s watch microbrands
Young Indian watch brands are drawing on art, history, home and memory to create distinctive, collectable watches — giving buyers a more personal alternative to conventional luxury, often at more accessible prices
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