India is a highly fragmented media viewing market, says U.S. audience measurement firm Nielsen
The proposed $2.15 billion acquisition of DoubleVerify is expected to give advertisers in India and across the globe a single view of audience reach and media quality: Anil Goel, the Global Chief Technology Officer at Nielsen Holdings
· 10/21/2026, 11:01:08 AM· 2 min read
The proposed $2.15 billion acquisition of DoubleVerify is expected to give advertisers in India and across the globe a single view of audience reach and media quality: Anil Goel, the Global Chief Technology Officer at Nielsen Holdings
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