Is memory chip crunch wiping out ₹10K smartphone market in India?
As per an IDC estimate, nearly 173 million sub-₹10K smartphones, which shipped last year, are facing an existential crisis. In Q2 2026, this segment saw an almost 60% YoY drop
· 8/28/2026, 10:15:45 AM· 2 min read
As per an IDC estimate, nearly 173 million sub-₹10K smartphones, which shipped last year, are facing an existential crisis. In Q2 2026, this segment saw an almost 60% YoY drop
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