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No-cost EMI: a loan that is portrayed as free

A ₹60,000 phone, 6 easy instalments of ₹10,000, no interest. It feels as if the shopkeeper has done you a favour. He has not. Nobody lends money for free and nobody sells at a loss. Someone pays.

· 11/1/2026, 1:58:45 AM· 2 min read
No-cost EMI: a loan that is portrayed as free
A ₹60,000 phone, 6 easy instalments of ₹10,000, no interest. It feels as if the shopkeeper has done you a favour. He has not. Nobody lends money for free and nobody sells at a loss. Someone pays.
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