Skims is coming to India: What Kim Kardashian’s shapewear empire means for India’s booming market
With Skims set to open stores in Mumbai and Delhi, India’s shapewear market is entering a new phase, one where global celebrity, body inclusivity, local fit, premiumisation and homegrown brands like UnderNeat and Butt-Chique collide
· 8/19/2026, 6:51:02 AM· 2 min read
With Skims set to open stores in Mumbai and Delhi, India’s shapewear market is entering a new phase, one where global celebrity, body inclusivity, local fit, premiumisation and homegrown brands like UnderNeat and Butt-Chique collide
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