The changing face of skin lightening in India
The language around skin lightening has changed, but the desire for it has remained strong in India. A lot of the advertisement and marketing has now moved online. The country needs strong legislation, campaigns to educate patients, pharmacists and healthcare professionals, and a conversation that shifts the focus to skin health, not colour
· 8/27/2026, 5:06:29 PM· 2 min read
The language around skin lightening has changed, but the desire for it has remained strong in India. A lot of the advertisement and marketing has now moved online. The country needs strong legislation, campaigns to educate patients, pharmacists and healthcare professionals, and a conversation that shifts the focus to skin health, not colour
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