‘Wholewheat’ label on McVitie’s Marie biscuits misleading, rules CCPA
The consumer protection body said the McVities Whole Wheat Marie Biscuits contained only 19.5% whole wheat flour (atta), while 52% comprised refined wheat flour (maida); Pladis said it was willing to revise the packaging by removing “Wholewheat” from the trademark displayed on the pack
· 9/1/2026, 2:23:25 AM· 2 min read
The consumer protection body said the McVities Whole Wheat Marie Biscuits contained only 19.5% whole wheat flour (atta), while 52% comprised refined wheat flour (maida); Pladis said it was willing to revise the packaging by removing “Wholewheat” from the trademark displayed on the pack
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