Why Amit Malviya lost his job as BJP’s social media chief
While lip service was paid to the fact that there were as many kinds of Gen-Z as there were other social and economic communities, this segmentary approach was not adopted in the BJP’s online engagement
· 8/18/2026, 7:39:30 AM· 2 min read

While lip service was paid to the fact that there were as many kinds of Gen-Z as there were other social and economic communities, this segmentary approach was not adopted in the BJP’s online engagement
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